This 3D motion design project merges surreal horror with high-concept product design. Inspired by A Nightmare on Elm Street, the animation showcases a skull-shaped soap dish and brain-shaped soap in a dramatic and eerie sequence. Using Cinema 4D, Octane, and X-Particles, the scene is brought to life as the skull emerges hauntingly from a pool of water, echoing the iconic imagery of the film.

Commissioned as a collaboration between Seletti and Propaganda, an Italian street fashion brand, the project combines eerie aesthetics with playful creativity, capturing the essence of bold and unconventional design.

The project developed in a FOOH campaign of a fake billboard, shot in Piazza del Duomo in Milan