Samsung Galaxy S25 Edge

Art Direction and Motion Design

Cinema 4D w/ Octane & After Effects

This project presents the Samsung Galaxy S25 Edge through a fully CGI video, designed to emphasize the device’s ultra-thin profile and engineering precision. Set within a minimal, high-tech testing laboratory, the visual narrative draws inspiration from advanced industrial environments.

In the sequence, the smartphone is released from a mechanical arm, slides down a precision-engineered ramp, and passes through a 5.8 mm slit—matching the exact thickness of the device. The test concludes with a controlled landing on a cushioned surface, followed by the on-screen message “Test Completed.”

I was responsible for the art direction, all 3D production, and the full animation process — including modeling, look development, lighting, and rendering. The project focuses on clean, technical aesthetics and cinematic composition to convey innovation, performance, and design excellence.

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