For Autry, I curated the creative concepts for two distinct brand campaigns.

Autry Love was built around the idea that home is where the heart is, shaping a visual narrative rooted in intimacy, warmth, and emotional familiarity. My work focused on defining the conceptual angle and translating it into a cohesive creative direction.

Autry Christmas reimagined Santa as having a hidden wardrobe filled with Autry pieces: a playful take on the idea that everybody’s walking Autry. For this project, I not only developed the creative concept but also led the art direction and contributed to the 3D production alongside the team, shaping the campaign’s overall aesthetic and CGI execution.