For the launch of House of Pezzo, I led the art direction and contributed to the content ideation together with a small creative team. The campaign unfolded in two complementary phases: the first, focused on teasing, aimed at generating virality through 23 fooH videos blending 3D and live action, staging the apparent installation of monumental statues across Milan. Shared by selected profiles, these contents reached over 8 million views, successfully achieving their goal of attention and engagement. The second phase officially revealed the brand’s identity with six full CGI videos set inside the “House of Pezzo,” an imaginary and supernatural factory where garments come to life, consolidating the brand’s visual and narrative universe.