This project was created to introduce and define the vision of the studio’s new Full AI Department, exploring how artificial intelligence can shape products, aesthetics, and creative processes.

Two concept-driven videos were developed as speculative design pieces. The first presents a 3D printed machine, conceived as a symbolic object that translates AI into an industrial and tangible form. The second focuses on a pair of ski goggles with 925 silver inserts, blending advanced technology with luxury materials to explore the intersection of performance, craftsmanship, and artificial intelligence.

Both videos are driven by a strong art direction and AI-generated content, with careful attention to editing and sound design to create a cohesive, immersive narrative. Together, the projects position AI not as a tool, but as a creative and cultural driver capable of generating new product visions and visual languages.