Just Cavalli x Kiko Milan Ledwall
Creative Concept and Art Direction
3D & Post Prod: Carlotta Megali
Out-of-home campaign for the Just Cavalli × Kiko Milano collaboration, displayed on a large-format ledwall in the Duomo district, Milan.
The visual concept places the collection's products on inflatable pool floats at water level, merging the brand DNA of Just Cavalli with a summer-saturated, high-contrast aesthetic. The floating objects create a suspended, almost cinematic tension between luxury and leisure.