Prada Timecapsules 2026
January - February - March - April - May
Creative Concepts & Art Direction
3D Artists: Carlotta Megali & Giacomo Lisot
Four months, four worlds. For Prada's Timecapsule project, I developed the artistic concept and direction for a series of short films, each one an invitation to step inside a distinct universe, where the boundaries between fashion and storytelling dissolve.
January opened on the vast quietness of ranch life: dust, leather, and the slow rhythm of wide-open land. February unravelled love as a labyrinth, intimate, disorienting, beautiful in its loss of direction. March exploded into the energy of the rodeo: movement, spectacle, and the electric tension between control and chaos. In April the viewer is drawn to discover the jungle and the treasures it hides. In May the shirt gets printed in an aseptic world.
Each film was accompanied by a series of still lifes extrapolated directly from the moving image, fragments of those worlds, frozen and recomposed into their own visual language.