This motion design piece was created to tease the upcoming fashion show of the streetwear brand PDF (Project Domenico Formichetti) in Milan. The video draws inspiration from the raw and urban aesthetic of street culture, with bricks as a central element.

The narrative begins with a brick wall exploding, sending debris flying in slow motion. Amid the chaos, a single brick engraved with the brand's name emerges, propelled toward the camera. The impact causes the camera to fall, breaking the lens, creating an immersive perspective. The final shot reveals another brick on the ground, displaying the date and location of the show.

Set in a dark but not overly ominous atmosphere, the video captures the edgy essence of the brand while maintaining a clean and stylish visual language.