Pantera is the new upscale pizzeria from Rome’s renowned Trecca brothers, debuting in Milan with a focus on gourmet quality and exclusive ambiance. For its launch, I designed an AI-driven social campaign in order to ignite viral buzz. Centered on a live panther in iconic Milan locations, the team generated three editorial-style images and three behind-the-scenes videos—from set design to final edit—entirely with AI. In one week, those six assets amassed over 5 million views, a >12 % engagement rate, and organic coverage in leading industry outlets—proving how AI-powered creativity can turn a restaurant opening into a digital sensation.